Marketing support right on the shop floor
Florists and garden centres that buy from Plantion can also benefit from marketing support from Ede. This ranges from seasonal promotions and inspiring events in Ede to sales concepts such as Bloem-O-Maat and Plantion Display.
Last year, Kris van Hooydonk purchased a Bloem-O-Maat vending machine through Plantion for his flower shop in Kalmthout, Belgium. The vending machine quickly generated around €3,000 in additional monthly revenue. Needless to say, he is very enthusiastic about it.
In 1996, Kris took over the flower shop from his father, Alfons. Bloemen Van Hooydonck is located in a greenhouse in a charming residential neighbourhood in Kalmthout, Belgium. Customers can have bouquets made to order, with freshness and quality being top priorities at Van Hooydonk. Another distinctive aspect is his collaboration with no fewer than eight funeral directors. Kris has been buying from Plantion since 2017. “You can find a complete range of plants there
and cut flowers across three auction clocks. I sit in the auction stands every Monday; the rest of the time, I buy remotely and have everything transported here. Plantion’s personal approach makes working together a pleasure.”
Even on days when the shop is closed
In early 2025, Plantion’s marketing department introduced Bloem-O-Maat, a vending machine concept. Or as Kris calls it: a flower vending machine. “There was a demo in Ede, and I subsequently bought one through Plantion from Tops Vending. We can now offer our customers a range of products 24/7. Even on days when the shop is closed.”
Kris mainly fills his vending machine with bouquets, but occasionally with plant arrangements and floral designs too. “We believe it’s important to offer the quality and freshness that our customers know us for.”
Easy to use
His experience has been very positive. Kris: “We quickly achieved additional revenue of around €3,000 per month. You can always help your customers, too. It is important to keep the compartments stocked, though. You can monitor this through an app. The flower vending machine is easy for customers to use. With a personal code, they can also collect orders from the machine themselves.”
Plantion Display
PRODUCT STORIES IN YOUR SHOP
Plantion Display brings the story of flowers and plants to life in your shop. Through the digital screen, customers can discover more about your products. What’s in season? Where were the products grown?
Plantion’s marketing department creates a new playlist every month. A subscription costs €30 per month. Subscriptions with additional support are also available.
Florist Ferry van Roekel:
“Customers respond enthusiastically to the videos we receive from Plantion. We also use it to showcase our own special offers.”
Table banners
Plantion Marketing & Communication has developed attractive banners specifically for garden centres to use on product tables. The banners create visual consistency and a sense of calm throughout the garden centre, while enhancing the customer experience. Banners are available for
six types of product tables: perennials, climbing plants, edible plants, evergreen shrubs, deciduous shrubs and ornamental grasses. A QR code takes customers to a website with product information and care tips.
