Plantion maintains stable turnover and sees further growth in digital trade

During Plantion’s General Meeting of Members, the financial year 2025 was reviewed and several proposals from the Board and Supervisory Board were approved by the members. In addition, Managing Director André van Kruijssen provided an update on current developments within the cooperative and key strategic projects.

Stable turnover in 2025 

In 2025, Plantion achieved a product turnover of €108.9 million. Of this total, €49.3 million came from flowers, €30.4 million from houseplants and €29.2 million from garden plants. Compared to 2024, turnover decreased by 0.4 percent, remaining at a stable level. 

Operating income increased by 10.5 percent in 2025. At the same time, operating expenses also increased. Over the past year, Plantion has worked on optimising its processes and making more efficient use of available resources and services. These initiatives form the basis for further strengthening the organisation and its services in the years ahead. 

Approval of financial statements 

Chairman of the Board René Willemsen led the discussion of the formal agenda items. The General Meeting of Members adopted the financial statements and annual report for 2025 and granted discharge to the Board for its management. 

The Board proposed to charge the limited negative result for 2025 to the general reserves. The members approved this proposal. It was also agreed to add the liquidity contribution for 2025 to the members’ loan. 

In addition, the members approved the release of the 2015 tranche of the members’ loan. 

Approved amendments to the articles of association 

The members also approved a number of amendments to the cooperative’s articles of association. These have been modernised and updated, ensuring Plantion is ready for the future. 

Growth in digital purchasing channels 

Managing Director André van Kruijssen provided an update on developments within Plantion. 

Several ongoing initiatives were discussed, including the transition towards more sustainable cultivation and supporting growers in this process, the development of KOSMOS, the development of Alflora within Plantion’s Wholesale Centre, and the new Alflora webshop, which will launch shortly. Attention was also given to the Council of the Future initiative. 

Van Kruijssen stated that digital purchasing channels are showing growth. Both Remote Buying (KOA) and Clock Pre-Sales (KVV) are becoming increasingly important within Plantion’s trading activities. 

André van Kruijssen: “The market is constantly evolving, but we also see opportunities. By investing in digitalisation, cooperation and strong services, we can further strengthen our position as a cooperative.” 

Presentation by Koninklijke Ginkel Groep 

At the end of the meeting, Wim van Ginkel and Bernard van Harn presented the activities of Koninklijke Ginkel Groep. The company has been based on Plantion’s premises since this spring and explained to members how it operates from this new location within the market. 

Further attention was given to greening the living environment and interior planting. This latter activity is carried out from Plantion’s location in Ede. This brings together the knowledge, services and logistical advantages of Koninklijke Ginkel Groep and Plantion at a single location.