Author: Liesbeth Bakkenes, Plantion Marketing and Communications Officer.
Last Thursday, 23 September, the 5th Floriculture Marketing Event took place, on this occasion at FloriWorld in Aalsmeer.
During these events, various marketing themes are addressed and colleagues get the opportunity to talk to each other in order to share knowledge and expertise. You can also attend various lectures given by professionals and experts from various fields.
During the coronavirus pandemic, we have all seen digitisation developing rapidly, with, in terms of marketing, everyone also having to be creative in this regard. Now that we are increasingly moving towards the new normal, this digitisation is set to continue. The question is how to deal with it and develop further. That’s why the 5th Floriculture Marketing Event was about Digital Marketing & Data,
with the alternation between information and inspiration particularly interesting. The current position of the horticultural sector in terms of digital marketing was certainly indicated, but examples were also given of the sector’s own marketing activities.
Would you also like to find out more about the Floriculture Marketing Event? If so, you won’t have to wait until the next edition, as an in-depth session is also being organised shortly, in which the topic of Digital Marketing & Data will be further discussed. For more information, keep an eye on the NIMA website.