Plantion has expanded its marketplace with ‘De Kas’ (The Greenhouse), a Mediterranean-style showroom for houseplants. The concept is innovative, with customers getting fresh inspiration on a weekly basis AND being able to order on the spot using QR codes. De Kas has been created in a section of the Green Centre and opened this week.
De Kas offers an additional opportunity to purchase houseplants from Plantion and provides access to a wide range of products. In an attractively arranged area, florists, garden centres and other customers can ‘see, smell and feel’ flowers and plants and subsequently order them directly, thanks to QR codes. In the webshop (Plantion Digital Marketplace), the customer can see whether an item is in stock in real time. So, if an ordered product is in De Kas, it can be taken away immediately. Ordering is only possible through the webshop.
Plantion has given a lot of thought to the layout and design of De Kas. At the back of the space, the current range is presented in a stylish ‘inspirational greenhouse’. In front of it, Danish trolleys are set up with the advanced stock from the relevant growers, with QR codes. De Kas will mostly feature larger and more exclusive varieties, supplemented with products that match the time of year. The Mediterranean ambience, along with a seating area with excellent coffee and the personal guidance of a Plantion employee ensure that De Kas is that special place for inspiration.
The innovative concept of a physical showroom with online ordering option has been developed in association with plant suppliers RM Plants and Vireõ. Initially, Plantion will offer the range of products from these companies in De Kas. Based on customer experiences in the first weeks after opening, items from other growers will subsequently be added.
With the opening of De Kas, houseplants will be Plantion’s focus until the end of the month. Under the heading “Go healthy!”, products will be on display at various locations, with QR codes for immediate ordering. Trade association Royal VBW provides information on FloraVita, a new programme for florists with tips and training on the health impact of houseplants. See www.vbw.nu/floravita.