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Sustainability and supply chain collaboration

Supermarkets and wholesalers Sustainability and supply chain collaboration
Paul Heijmink
Connecting in nature

Sustainability at Plantion

As an auction, we play a key role in the floriculture sector, a sector closely connected to nature. We feel a responsibility not only to trade beautiful flowers and plants, but also to contribute to a healthy and liveable future.

Sustainable cultivation as the foundation of the supply chain

Plantion encourages growers to cultivate sustainably, with a focus on soil health, water use and reducing crop protection products. By guiding growers towards certification and conscious cultivation choices, we are working towards a future-proof ornamental horticulture sector. Sustainability starts at the source: strong, healthy plants and flowers grown responsibly.

Smart logistics and shorter supply chains

As a link in the supply chain, Plantion invests in efficient logistics and shorter supply chains. Through smart transport methods and central handling at the auction, unnecessary strain on people and the environment is reduced. This approach lowers the ecological footprint and ensures that flowers and plants reach florists, garden centres and wholesalers faster and fresher.

Visibility of sustainable choices

Sustainability only works when the entire supply chain is involved. That’s why Plantion connects growers, buyers and retailers, and supports the visibility of sustainable products, for example through promotional materials.

This enables florists and garden centres to share the story behind their products and helps consumers make more conscious choices. Together, we build transparency and trust in the flower and plant sector.

Start biologische veilgroep

Transparency and trust

By working together across the supply chain and making sustainable initiatives visible, we strengthen trust between growers, buyers and consumers.
Transparency ensures that sustainability is not just a promise, but a demonstrable and integral part of daily practice.

Questions about sustainability and supply chain collaboration? Find the answers here!

We’re here to help you get started.

Duurzaamheid betekent dat er in de hele keten, van teelt tot consument, rekening wordt gehouden met milieu, mens en toekomstbestendigheid. Dit gaat bijvoorbeeld over efficiënter gebruik van grondstoffen, minder CO₂-uitstoot en eerlijke arbeidsomstandigheden.

Geen enkele partij kan de verduurzaming alleen realiseren. Door samen te werken met leveranciers, telers en klanten ontstaat meer transparantie en kunnen processen efficiënter en duurzamer worden ingericht.

Korte ketens zorgen voor minder transport, minder complexiteit en vaak een lagere milieubelasting. Daarnaast verbeteren ze de versheid en traceerbaarheid van producten. 

Duurzame teelt richt zich op het verminderen van milieubelasting, bijvoorbeeld door:

  • minder gebruik van gewasbeschermingsmiddelen
  • zuinig omgaan met water en energie
  • aandacht voor bodemgezondheid

Certificeringen helpen om duurzaamheid aantoonbaar te maken en transparantie te bieden richting klanten. Ze ondersteunen bedrijven bij het verbeteren van hun processen en vergroten het vertrouwen in producten. 

Circulariteit betekent dat grondstoffen en materialen zoveel mogelijk worden hergebruikt. Bijvoorbeeld door afvalstromen te scheiden, verpakkingen te reduceren en retourstromen te organiseren.

Want more information? Get in touch!

Paul Heijmink

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