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Maatwerk en private label

Florists Customisation and private label
Liesbeth Bakkenes Marketing and communication Vivette Willemsen
Connecting through style

Tailored to your store

As a florist, you want to stand out. With customisation and private label, you can create your own style and a distinctive look that fits your store and customers.
By tailoring products, bouquets and packaging to your preferences, you offer a unique assortment that sets you apart.


What is customisation in the floriculture sector?

Private label focuses on products or packaging that are recognisable as part of your own store or brand identity. This includes:

  • Packaging with your own branding or visual identity
  • Labels or sleeves aligned with your store identity
  • A consistent presentation across multiple products

This approach helps florists present a cohesive and professional assortment, without having to manage the full production process themselves.

Benefits for florists

  • Distinctive assortment
    Offer products that are not widely available
  • Stronger brand identity
    Build a more recognisable store with your own label
  • Improved margins and pricing strategy
    Exclusive products make it easier to create value
  • Flexibility in your assortment
    Quickly respond to trends, seasons and customer demand

Connecting role

Plantion plays a connecting role in customisation and private label. Through our extensive network of growers, suppliers and partners, we work together to develop solutions that match the needs and assortment of florists.
This collaboration enables the creation of products, concepts and packaging that align with the store’s style and customer expectations.

Questions about customisation and private label? We have the answers

We’re here to help you get started.

Private label gaat vooral over producten of verpakkingen met jouw eigen uitstraling, zoals een eigen naam, stijl of herkenbare look. Maatwerk is breder en draait om afspraken en oplossingen die passen bij jouw manier van werken, bijvoorbeeld rondom samenstelling, levering en presentatie.

Dit is vooral geschikt voor organisaties die hun aanbod herkenbaar en consistent willen presenteren. Het helpt wanneer je werkt met een vaste uitstraling, duidelijke concepten of wanneer je specifieke wensen hebt in hoe producten worden aangeleverd en gepresenteerd.

Onder private label vallen herkenbare onderdelen die passen bij jouw identiteit, zoals verpakkingen met je eigen naam of uitstraling en labels of sleeves in jouw stijl. Het doel is dat je meerdere producten op een uniforme en professionele manier kunt presenteren.

Aanmelden is de eerste stap. Daarna bespreek je jouw wensen en wordt er gekeken welke mogelijkheden het beste aansluiten op jouw situatie, zodat je met een oplossing werkt die past bij jouw winkel of formule.

Want more information? Get in touch!

Liesbeth Bakkenes Marketing and communication Vivette Willemsen

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