Trendz 2026
As a guide for the sector
The Green Trend Reports by Plants & Flowers Foundation Holland show how consumers around the world are shaping their perception of flowers and plants. They not only provide inspiration but also valuable insights into the market.
To stay relevant as a sector, it is essential to understand the consumer and respond to changing needs. These trends offer direction for the market and provide practical tools for real-world application.
Photo credit: PFFH
Trends shaping the sector
The ornamental horticulture sector does not operate in isolation. Consumers are continuously influenced by interior trends, sustainability themes and design developments they see on social media, in programmes and in stores.
The Green Trend Reports translate these broader societal movements into concrete and applicable insights for the sector.
