Florists work together with influencers

Since January 2020, for example, I have been working regularly with Bloemsierkunst Terry Hecker in Terborg, which is near to where I live. It’s great to be able to work with a local business person. After all, they can always tell you a lot about a particular product you’re getting! Conversely, it’s great if a florist promotes you on their social media, so it’s even better if they’re active there too. This way, it turns into a trade-off with the goal of more followers, more reach, more attention and more buyers. At www.tastethegreen.nl you will find all kinds of examples of the collaborations that have already happened.

As an influencer, you simply write a blog about a product you’ve got from a florist, take photos and post on social media channels. More and more social channels are giving priority to videos, so I also really enjoy making reels and showing off a new plant in different places around the house. Come and take a look at my Instagram page @karinstahome to see how I display flowers and plants.