Over onsNieuwsPlantion presents new buying concepts at IPM Essen
January 16, 2024

Plantion presents new buying concepts at IPM Essen

During IPM Essen, Plantion and the German industry association for florists FDF (Fachverband Deutscher Floristen) are organising two live shows about success factors for green professionals on Wednesday, 24 and Thursday, 25 January on the FDF World stage in Hall 1A. Together with top arrangers they will present innovative ways for green professionals to distinguish themselves and create margin. See the programme. Plantion will have two stands at IPM: hall 1A-A11 (FDF World) and hall 1-D12.A (at BGI).

The live shows on the FDF World stage will be presented by Verena Nimtz, account manager Germany at Plantion, and Nicola Fink from FDF marketing and communications. As a former German florist, Verena knows better than anyone the needs of florists, wholesalers and garden centres.
For green professionals, the high prices of flowers and plants are particularly challenging. Purchasing at a good price is therefore essential. In Verena’s words: ‘Im Einkauf liegt der Gewinn’. She shows what Plantion can do in this respect, with innovative concepts and customer-oriented service.


Top arrangers share their experiences
Seven top German arrangers from the FDF group #floralproject 3.0 will create some beautiful floral arrangements during the two shows. In between, they will be interviewed by Verena and Nicola about their experiences in purchasing, product selection and range depth. A number of do’s and don’ts on marketing in florist shops will also be addressed.

Two stands from Plantion
Visitors will get a good impression of Plantion’s versatility at two refreshing stands at FDF World (Hall 1A-A11) and at BGI (Hall 1-D12.A). Because if anything makes Plantion attractive to green professionals, it is its one-stop-shopping formula. You can find everything under one roof and in a convenient location (Ede): a wide range of fresh flowers, indoor and outdoor plants and shop accessories. And everything can be purchased either physically or online and delivered quickly.